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The Quickstart Guide to Successfully Selling on Amazon

Amazon is the number one Internet retailer, and Amazon’s seller marketplace enables you to sell products directly on Amazon.com. This step-by-step guide will help you with the basics to get started selling on Amazon, today!

selling-on-amazon-guide

1. Create Amazon Account

Amazon provides two types of Seller Accounts: Professional and Individual.  Professional Sellers receive full access to the Amazon Seller Marketplace and related tools.  Although there is no monthly fee for an Individual Seller account, you are charged $0.99 per sale.

  • Professional Seller - $39.99/mo (after 30-day trial) + other seller fees
  • Individual Seller - $0.99/sale + other seller fees 

Amazon does not charge any product listing fees for either seller account type.  See the list of Amazon Seller Account Features and related Seller Fees

If you plan to sell more than 40 items a month, select Professional Seller. Individual Sellers do not have access to perform Bulk Product Listings, and do not have access to the Amazon Seller API.

For additional questions about Amazon Accounts, reference the Selling on Amazon FAQs.

Before you begin the Amazon Seller Registration Process, be sure to have the following information available.

  • Your business name, address, and contact information
  • An internationally-chargeable credit card with valid billing address
  • A phone number where you can be reached during this registration process
  • Your tax identity information

After you select your account, you will need to configure your account settings.  Below is a Selling on Amazon 101 video that walks you through the various considerations, when configuring your account settings and shipping profiles.  The video is 30 minutes long and very informative.

2. List Your Products

With Amazon, you can list products one at a time, or if you have a Professional Seller account, you can upload bulk product listings utilizing their tools.  Doba provides a Custom Data Export (CDE) for the Amazon Inventory Loader that makes it extremely easy to get products from your Doba Inventory List to Amazon.com for sale.  We are going to show you how to get products listed following these two methods.

A. List an Individual Product

When logged in to https://sellercentral.amazon.com,

  1. Hover over the 'INVENTORY' navigation tab.  
  2. Then select, 'Add a Product'. You are given the option to 'Find it on Amazon' or 'Create a new product'
  3. Search the UPC or Product Name you are looking to sell in the 'Find it on Amazon' search field. Note: it is recommended that you search the UPC so that the product has an exact match to the UPC from the Supplier on Doba.
  4. In search results, identify your product, and click 'Sell Yours' button.
  5. On the following page, you need to enter: Item Condition, Offer Condition Note, Quantity Available, Standard Price, Product Tax Code (if relevant), and SKU.  You are required to have a unique SKU per UPC or ASIN you have listed on Amazon. Unless you have your own SKU numbering convention, to make it easy, you should use the SKU provided by Doba for the product.
  6. Select Shipping: 'I want to ship this item myself to the customer if it sells.'
  7. Click 'Continue' button and on the Product Information confirmation page, click 'Submit your listing' (Your individual listing will be listed for Sale instantly on Amazon.com)

B. List Multiple Products via Upload 

  1. Download your desired Doba Inventory List in the 'Amazon Inventory Loader' export format using Doba Data Export Tool. Make sure to select the retail markup % that you require.
  2. Within Amazon Seller Central, hover over the 'INVENTORY' navigation tab. Then select, 'Add Products via Upload'.
  3. Under 'Upload Inventory Files' section, select the type of file to upload. If you are uploading the Doba Custom Data Export called 'Amazon Inventory Loader', then select 'Inventory Loader File'.
  4. Then 'Choose File' and select the Amazon Inventory Loader CDE file that you downloaded from Doba.
  5. The check box 'Purge all my listings', when checked, will purge your existing listings, and replace all with the new products in your Upload file. Note: Depending on how you are managing your Product Listings, this is a good thing to check to make sure all your listings are fresh and your quantities available and pricing is current.
  6. Click 'Upload Now' button. This will initiate the upload of your products to Amazon.com.  You will receive a message that says, "Your Inventory file has been received."
  7. At the bottom of the page, you will see the 'Inventory file upload status' section.  This will show you the status of your upload.  It may take some time to upload, depending on the size of your Product file.

Doba's Amazon Inventory Loader CDE only exports products that have a valid UPC code.  If you Doba Inventory List(s) has products without a UPC, you still may be able to get them listed on Amazon, but you will need to follow the process Amazon provides to 'Create a New Product' in Amazon's Catalog.  The option to Create a New Product is given, when you Add an Individual Product.  This process requires that you provide all the Product information.  Click here for requirements and FAQs of Create a New Product.

With your listings, make sure your Shipping Settings are accurate and reflect the way you want to charge for shipping. Set your shipping Zip or Postal Code as your postal code, although the Suppliers you dropship from will be shipping from multiple Zip Codes.

3. Sell Products

After listing Individual or Multiple Products for Sale on Amazon, they become available for purchase by Amazon customers.  Make sure to keep your products, quantity available, and pricing fresh and accurate.  If you generate a sale, Amazon expects you to fulfill that order to ensure the customer experience is good.

When listing large inventories of products, it is important that you have a good process in place to keep your product listings fresh to avoid any cancelled orders that will hurt your rating and could cause your seller account to be suspended.

Amazon provides these Ten Basic Tips for Managing Large Inventories

  1. Manage your inventory on a daily basis by using our inventory loading tools to make regular additions and deletions.
  2. Review the file formatting requirements prior to collecting your product information.
  3. Before creating files, decide on your strategy for assigning SKUs to your products.
  4. Maintain a system of unique SKUs that relate only to particular products. Don't reuse the SKU for one product with a different product.
  5. Add new inventory using the pre-built Inventory Loader and Book Loader templates, or a UIEE file.
  6. Use Price & Quantity feeds to make quick changes to existing inventory.
  7. After your file finishes processing, review the Processing Report for error messages and view the troubleshooting information provided in our Help pages.
  8. Use the strengths of each feed process. Alternate inventory feeds with Price & Quantity feeds to add, modify and delete listings efficiently.
  9. Reconcile your current Amazon inventory against your actual on-hand inventory using inventory reports and order reports. Avoid using Purge and Replace.
  10. If you need to quickly remove all of your listings, upload a Price & Quantity feed with all quantities set to zero.

4. Receive Orders & Ship

As a Seller on Amazon, you are responsible for the customer experience, once the customer places an order for one of your Product listings.  So that means you need to be prompt in processing new orders, even on the weekend.  By processing your orders on the weekend, it maximize your opportunity to have your orders processed by the supplier first.  

Here are some tips on How to Succeed When Selling on Amazon.

5. Get Paid

Amazon collects payment on all orders generated for your Product Listings.  Amazon pays you the difference between what is collected and the related Amazon Seller fees, depending on the product category. Below is an overview of how you get paid by Electronic Transfer (ACH) directly to your bank.

If you found this guide helpful, visit our Dropshipping & Ecommerce Blog to get more tips and strategies for selling successfully online.

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